Welcome to the columbia valley tourism industry hub

About Columbia Valley Tourism

The Columbia Valley Tourism Marketing Society (CVTMS) is the lead organization behind Travel Columbia Valley, Tourism Radium, and Invermere-Panorama. As the destination marketing organization, our team showcases the unforgettable experiences of Radium Hot Springs, Invermere, Panorama, Fairmont Hot Springs, and surrounding areas.

Our team promotes responsible tourism to the Columbia Valley through traditional, digital, and social marketing strategies; conducts destination development strategies; collaborates with local businesses; hosts media; supports events; manages Valley Visitor Services, and more!

The Travel Columbia Valley team works to promote tourism and visitation to the Columbia Valley by pursuing traditional, digital, and social media forms to connect with future visitors.

Travel Columbia Valley

Tourism Radium

Invermere-Panorama

Columbia Valley Golf Trail

We want to hear from you!

As we build our 5-Year Tourism Strategy, we want your input. Take 10 minutes to share your thoughts, priorities, and ideas to help shape the future of tourism in our region.

TAKE OUR SURVEY

The Vision

To inspire visitors to stay longer and explore more of the Columbia Valley, year after year.

Tourism is a key economic driver in the Columbia Valley. Through the Columbia Valley Tourism Marketing Society, we will market the Columbia Valley as a premier choice for year-round experiences by using innovative and collaborative marketing initiatives, thereby increasing the economic benefits that flow through the communities from tourism.