There’s been lots happening behind the scenes so far this year! We wanted to share a few highlights from the work our team has been doing across the valley, from marketing and visitor experience to industry support, partnerships and more. Take a look at what we’ve been up to! Marketing Our marketing portfolio and […]
Save the date for the Rocky Mountain Outdoor Recreation Summit November 3, 2026! Hosted by Travel Columbia Valley and College of the Rockies, the Rocky Mountain Outdoor Recreation Summit will bring together recreation organizations, businesses, Indigenous partners, government, volunteers and outdoor enthusiasts to connect, share ideas and explore the future of outdoor recreation in the […]
We recently hosted a curated two-day familiarization (FAM) tour, welcoming seven wedding planners (three from Calgary, three from the Banff/Canmore region, and one local) to experience the Columbia Valley as a premier wedding destination. Designed to showcase the region’s venues, vendors, and unforgettable experiences, the tour highlighted not just where couples can get married, but […]
Save the Date for Columbia Valley Tourism’s AGM & TIABC Industry Roundtable Thursday, May 28, 2026 at Copper Point Resort! We’ll share updates on the work our team has been leading, along with our plans and priorities moving forward. Special Feature: TIABC Roundtable Session We’re excited to welcome the Tourism Industry Association of BC for a special roundtable session […]
Radium Hot Springs wholesale pool pass program now available! This program allows tourism partners and organizations to purchase Radium Hot Springs pool passes at a reduced wholesale rate for business use. These passes are ideal for guest experiences, giveaways, or added-value packages. Passes can be purchased directly through the Radium Visitor Centre (7556 Main Street […]
Join the Columbia Valley Tourism Team! We are currently looking for a Marketing Coordinator to join the team to lead content and digital initiatives across the Columbia Valley. Check out the job posting here >
The Columbia Valley Events Funding Program is now open for 2026 event applications! This events funding program aims to support and elevate community and destination-defining events. Funding is available to provide incremental marketing and execution support for new and existing events in the Columbia Valley. 2026 Funding Intake >
November is here, and with the change of seasons comes the close of another great golf season in the Columbia Valley. Did you know that Columbia Valley Tourism manages the Columbia Valley Golf Trail? The Columbia Valley Golf Trail is a marketing partnership of 11 golf courses in the area, promoting the region as a […]
Get involved with Winter Marketing Initiatives! Winter will be here before we know it, and it’s time to share all of the incredible experiences of the Columbia Valley! Businesses are invited to contribute a prize and become a featured partner in upcoming contesting campaigns. We are currently exploring opportunities for fall, winter, and early spring. […]
We want to hear from you! The Columbia Valley Tourism Marketing Society (CVTMS) promotes the Columbia Valley as a year-round destination through regional marketing and collaboration. We operate the individual tourism brands of Tourism Radium, Invermere Panorama, and Travel Columbia Valley; manage visitor services; and work closely with industry stakeholders, local governments, communities, and residents […]
Join us for our upcoming engagement sessions! What does the future of tourism look like in the Columbia Valley? What are your priorities for a thriving, sustainable tourism ecosystem? Come meet the team, connect with industry, and share your ideas for shaping the future of tourism in the Columbia Valley. Enjoy light bites and conversation […]
Hot off the press! Travel Columbia Valley is excited to share that the first-ever official Columbia Valley Experience Guide is now in print. This new publication highlights the incredible activities, must-see destinations, and hidden gems that make the Columbia Valley so special. Take a look at the Visitor Guide Online Here. The guide will be stocked […]