Radium Hot Springs wholesale pool pass program now available! This program allows tourism partners and organizations to purchase Radium Hot Springs pool passes at a reduced wholesale rate for business use. These passes are ideal for guest experiences, giveaways, or added-value packages. Passes can be purchased directly through the Radium Visitor Centre (7556 Main Street […]
Join the Columbia Valley Tourism Team! We are currently looking for a Marketing Coordinator to join the team to lead content and digital initiatives across the Columbia Valley. Check out the job posting here >
The Columbia Valley Events Funding Program is now open for 2026 event applications! This events funding program aims to support and elevate community and destination-defining events. Funding is available to provide incremental marketing and execution support for new and existing events in the Columbia Valley. 2026 Funding Intake >
November is here, and with the change of seasons comes the close of another great golf season in the Columbia Valley. Did you know that Columbia Valley Tourism manages the Columbia Valley Golf Trail? The Columbia Valley Golf Trail is a marketing partnership of 11 golf courses in the area, promoting the region as a […]
Get involved with Winter Marketing Initiatives! Winter will be here before we know it, and it’s time to share all of the incredible experiences of the Columbia Valley! Businesses are invited to contribute a prize and become a featured partner in upcoming contesting campaigns. We are currently exploring opportunities for fall, winter, and early spring. […]
We want to hear from you! The Columbia Valley Tourism Marketing Society (CVTMS) promotes the Columbia Valley as a year-round destination through regional marketing and collaboration. We operate the individual tourism brands of Tourism Radium, Invermere Panorama, and Travel Columbia Valley; manage visitor services; and work closely with industry stakeholders, local governments, communities, and residents […]
Join us for our upcoming engagement sessions! What does the future of tourism look like in the Columbia Valley? What are your priorities for a thriving, sustainable tourism ecosystem? Come meet the team, connect with industry, and share your ideas for shaping the future of tourism in the Columbia Valley. Enjoy light bites and conversation […]
Hot off the press! Travel Columbia Valley is excited to share that the first-ever official Columbia Valley Experience Guide is now in print. This new publication highlights the incredible activities, must-see destinations, and hidden gems that make the Columbia Valley so special. Take a look at the Visitor Guide Online Here. The guide will be stocked […]
Discovering the stunning sights, exciting activities, and local shops of the Columbia Valley communities just got more rewarding with the launch of the Explore Columbia Valley app. This innovative mobile app offers an engaging way for visitors and residents alike to immerse themselves in the beauty and culture of Radium Hot Springs, Invermere, Panorama, Fairmont Hot Springs, […]
Travel Columbia Valley, the leading destination marketing organization for the Columbia Valley region, is thrilled to introduce the new Columbia Valley Events Funding Program. This program aims to empower stakeholders to host fantastic events in the Columbia Valley. Event hosts who will welcome visitors and drive overnight stays are invited to apply for incremental funding for […]
Travel Columbia Valley is proud to launch a new and improved website, providing a better experience for travelers looking to visit the region and an elevated platform for highlighting our valued tourism operators and the valley’s natural beauty. With dozens of activities and attractions throughout our communities, there has never been a better time to […]