Who we are

Who We Are

Columbia Valley Tourism (CVT) is the Columbia Valley’s Community Destination Marketing/Management Organization (DMMO). Our purpose is to share the Columbia Valley with the world while supporting the businesses, communities, and people who call it home.

Our work is rooted in collaboration, led by industry, powered by a dedicated team, and guided by a volunteer Board of Directors. We support and amplify tourism operators including accommodation, food & beverage, retail, activity providers and community organizations to showcase the full Columbia Valley experience. Through strategic marketing, destination development, and industry support, we work to strengthen the tourism economy and encourage year-round visitation.

Today, Columbia Valley Tourism represents a more cohesive approach to destination management in the region. What was once a collection of individual tourism brands and siloed marketing efforts has evolved into a unified vision for tourism industry development in the Columbia Valley.
Travel Columbia Valley Logo

Travel Columbia Valley

tourism radium logo

Tourism Radium

invermere panorama

Invermere-Panorama

columbia valley golf trail

Columbia Valley Golf Trail

Our History & Path Forward

2004

Tourism Radium begins under the Radium Hot Springs Chamber of Commerce.

2007

Invermere-Panorama DMO is formed.

2018

CVTMS is established and Travel Columbia Valley is introduced.

Today

Columbia Valley Tourism unifies all regional destination marketing.

What We Do

Columbia Valley Tourism promotes the region as a place to discover more, stay longer, and return often to encourage growth of the tourism economy in a responsible, sustainable way. We take a strategic, balanced approach focusing on attracting the right visitors, at the right time.

We will share and celebrate the stories of the Columbia Valley. We promote our communities, unique brands, and enhance destination experience awareness to build tourism as an economic driver and extend stays.

  • Identify and attract our ideal visitors
  • Support and attract events that draw overnight visitation (Weddings, Sport, Conferences, etc.)
  • Increase overnight visitation in periods of need (Fall, Winter, and Spring, midweek)
  • Share compelling stories of the area using a variety of channels including web, social media, digital, print, visitor guide, etc

We are Champions of the tourism industry, and we will share the value of tourism. We are supporting the responsible growth of the tourism industry including the development of attractions, experiences, amenities, and services.

  • Invest in relevant data and research to help make informed marketing decisions
  • Share the value of tourism including benefits to the economic and sustainability of the destination
  • Support development of destination in a responsible manner
  • Work in partnership towards inclusion and accessibility of tourism offerings including working with local governments, nonprofits, and indigenous groups

We welcome visitors to the Columbia Valley and provide information, education, and connections to communities with the goal of increasing visitor experience and economic impact. We will support partners to ensure they are providing effective visitor services.

  • Lead Valley Visitor Services and operate the Radium Hot Springs Visitor Centre
  • Continue to evaluate and modernize visitor service offerings include roaming and mobile
  • Provide resources and support for partners to ensure they can deliver excellent visitor experience
  • Support destination messaging including responsible travel, b2b, and emergency communications

We are strategic and informed in our processes and decisions. We are invested in our destination, our staff, and Board of Directors. We are fiscally responsible and strive to uphold the values of our organization and the Columbia Valley.

  • Engage with industry partners and participate in community initiatives
  • Advocate for the tourism industry
  • Ensure operational systems are transparent and accurate
  • Invest in our staff and Board of Directors to promote organizational and individual growth

Marketing the Valley, Together

Set between the Purcell and Rocky Mountains in British Columbia, the Columbia Valley is the 100-kilometer mountain corridor. Visitors from near and far are welcomed to a collection of natural, breathtaking experiences. 

From the headwaters of the Columbia River in Canal Flats through to Radium Hot Springs, the valley is home to a collection of communities including Canal Flats, Fairmont Hot Springs, Windermere, Invermere, Panorama, Radium Hot Springs, Edgewater, Brisco, and Spillimacheen. 

Here, visitors can move from alpine peaks to lakeshore beaches, from golf courses to hot springs, from quiet trails to vibrant local shops and restaurants, all in a single trip. Across its communities, the Columbia Valley welcomes visitors back year after year, with more to discover each time. 

About

3 Tourism Brands: Travel Columbia Valley, Tourism Radium, Invermere-Panorama
1 Unified Vision: A cohesive marketing approach for the region
Partnership Driven: Built on collaboration and shared success

Stats

73K Visitors at the Visitor Information Centre in 2024
Dozens of Local Businesses Supported
Hundreds of Tourism Jobs bolstered by unified marketing

Future Focus

One cohesive marketing portfolio under CVTMS
Streamlined campaigns for higher reach and efficiency
Stronger brand visibility for the entire Columbia Valley