We are the Columbia Valley Tourism Marking Society (CVTMS). Made up of 3 Destination Marketing Organizations (DMO), Travel Columbia Valley, Tourism Radium, Invermere-Panorama, and Columbia Valley Golf Trail sub-brand project.
The CVTMS portfolio work began with segmented tourism portfolios through the region. Tourism Radium Hot Springs Association started under the Radium Hot Springs Chamber of Commerce and later transitioned to full Tourism Radium operations (relinquishing Chamber of Commerce duties). CVTMS operated the Travel Columbia Valley brand; Invermere-Panorama DMO also ran its own marketing portfolio.
Currently the CVTMS is moving towards cohesive marketing and moving all marketing portfolios - Tourism Radium, Travel Columbia Valley and Invermere Panorama under the CVTMS as an organization.
